Sunny Beach has a very small permanent population, but during the summer the resort is home to many thousands of tourists. The main strip of high-rise hotels backing onto the beach is several kilometres long and extends along a wide bay between Sveti Vlas and Nessebar.

The resort’s construction began back in Communist times, in 1958. Construction works began at a site, where two old wells supplying Nessebar with water in ancient times and during the Middle Ages had been located.

The airports serving Sunny Beach are Burgas Airport and Varna Airport.

Sunny Beach (Sunny Beach bus station) is connected by bus with all larger Bulgarian cities.

Attractions for tourists include the beach, water sports and the nearby historical site of Nessebar. There are two aqua parks near the resort. The Golden Orpheus International Festival of Popular Song, the Decade of Symphonic Music, part of the International Folklore Festival, fashion shows and various beach competitions are held in Sunny Beach