The Bulgarian Black Sea Coast covers the entire eastern bound of Bulgaria stretching from the Romanian Black Sea resorts in the north to European Turkey in the south, along 378 km of coastline. White and golden sandy beaches occupy approximately 130 km of the 378 km long coast. The region is an important center of tourism during the summer season (May–October), drawing millions of foreign and local tourists alike and constituting one of the country’s most popular tourist destinations. Prior to 1989 the Bulgarian Black Sea coast was internationally known as the Red Riviera. Since the fall of the Iron Curtain, however, its nickname has been changed to the Bulgarian Riviera.

The two largest cities and main seaports on the Bulgarian Riviera are Varna (third largest in the country) and Burgas (fourth largest in the country). Varna is located on the northern part of the coast and Burgas is located on the southern coast. The two cities’ international airports, Varna Airport and Burgas Airport, are the main hubs servicing the region. In addition, the Trakia motorway (A1) was completed in 2013, providing fast access between Burgas and Sofia, the capital of Bulgaria, and Plovdiv, the second largest city. Hemus motorway (A2), scheduled to be completed after 2020, would make the trip from Sofia to Varna substantially easier and faster, while the Cherno More motorway (A5) is planned to connect Varna and Burgas. Major road I-9 runs along the Black Sea coast between the border with Romania, at the village of Durankulak, and the city of Burgas.